With the advent of new technologies, the auto glass business has seen a boost in sales and service thanks to the Internet. If you own a glass business, you need an effective and inexpensive way to advertise. In this article, we will discuss some of the most popular ways to generate sales leads using auto glass marketing on the Internet.
One of the easiest ways to generate auto glass marketing leads is through creating and distributing customer reviews of your services. Most customers prefer to use online platforms such as Yelp or Angie’s List when reviewing local businesses. By submitting your company information, including a short description and photo, you can easily gain credibility with local businesses. You can also post the URL of your website where potential customers can view photos and client testimonials.
Another way to obtain leads by using auto glass marketing is by creating YouTube videos that show the benefits of your windshield repair services. These videos should be posted to YouTube, MySpace, and Facebook. Your target customer will likely have a smartphone, which is useful to post videos to. Post the videos at least six times each month.
A popular method to gaining exposure for auto glass shops is to create social media accounts. Twitter, Facebook, and Google+ all allow you to update your status and gain exposure. Using these tools, you can let the world know what you are doing and what your future plans are. For example, if you are planning to open a windshield repair shop, you can post pictures of you and your employees working on customers’ windshields. You can also announce promotions or specials that you have coming up. The key to success with social media is to interact with the right target audience.
Another option to generate leads for your auto glass business marketing is to sign up for email lists. There are many professional email lists, available only to members, which target specific demographics. Opting in to one of these lists allows you to instantly contact potential clients. These lists are extremely valuable because they help to provide immediate contact. Once you have created an account, you will need to wait for someone to opt-in before you can begin your marketing campaigns.
There are other ways to use social media to gain an edge over other businesses in your local area. In addition to Twitter, YouTube, and Facebook business pages, you should consider posting customer reviews on your company website. By posting positive customer reviews online, you can win over consumers and increase sales. You should also share links to customer reviews on YouTube and Facebook. This not only helps build your company’s reputation, but it helps to convince a skeptical public that your glass installation services are the best.
A final strategy to help your business succeed is to hire a marketing consultant. Marketing consultants typically work with smaller businesses because they do not have the capital to advertise on television or radio. However, even the largest companies benefit when they work with a marketing consultant. A marketing consultant can help auto glass shops set up a presence on the web. He or she can help auto glass shops create a professional website that is easy to navigate. The website can include company pictures, a blog, and detailed information about each of the auto glass shops in the area.
Each of these auto glass marketing strategies is useful. Each of them allows you to reach specific demographics. Each of them can help you win over skeptical consumers. When you combine any of these strategies, you will be able to take your auto glass installation business to the next level.